Interactive media, a type of collaborative media, refers to media In communication, media are the storage and transmission tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose that allows for active participation by the recipient, hence interactivity In the fields of information science, communication, and industrial design, there is debate over the meaning of Interactivity. In the "contingency view" of interactivity, there are three levels: Noninteractive, when a message is not related to previous messages; Reactive, when a message is related only to one immediately previous message;. Traditional information theory Information theory is a branch of applied mathematics and electrical engineering involving the quantification of information. Historically, information theory was developed by Claude E. Shannon to find fundamental limits on compressing and reliably storing and communicating data. Since its inception it has broadened to find applications in many would describe interactive media as those media that establish two-way communication. In media theory In psychology, communication theory and sociology, media influence or media effects refers to the theories about the ways the mass media affect how their audiences think and behave, interactive media are discussed along their cultural implications. The field of human–computer interaction deals with aspects of interactivity and design in digital media Digital media usually refers to electronic media that work on digital codes. Today, computing is primarily based on the binary numeral system. In this case digital refers to the discrete states of "0" and "1" for representing arbitrary data. Computers are machines that (usually) interpret binary digital data as information and. Other areas that deal with interactive media are new media art New media art is an art genre that encompasses artworks created with new media technologies, including digital art, computer graphics, computer animation, virtual art, Internet art, interactive art technologies, computer robotics, and art as biotechnology. The term differentiates itself by its resulting cultural objects, which can be seen in, interactive advertising Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups and video game A video game is an electronic game that involves interaction with a user interface to generate visual feedback on a video device. The word video in video game traditionally referred to a raster display device. However, with the popular use of the term "video game", it now implies any type of display device. The electronic systems used to production.
While much traditional analog An analog or analogue signal is any continuous signal for which the time varying feature of the signal is a representation of some other time varying quantity, i.e analogous to another time varying signal. It differs from a digital signal in that small fluctuations in the signal are meaningful. Analog is usually thought of in an electrical context; electronic media Electronic media is media that uses electronics or electromechanical energy for the end user to access the content. This is in contrast to static media (mainly print media), which are most often created electronically, but don't require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to and print media qualifies as interactive media, the term is sometimes misunderstood as exclusive to digital media. The significant increase in possibilities for interactivity In the fields of information science, communication, and industrial design, there is debate over the meaning of Interactivity. In the "contingency view" of interactivity, there are three levels: Noninteractive, when a message is not related to previous messages; Reactive, when a message is related only to one immediately previous message; (especially over vast distances) brought by the internet boosted the availability of digital interactive media. Still, e.g. language A language is a system for encoding information. In its most common use, the term refers to so-called "natural languages" — the forms of communication considered peculiar to humankind. In linguistics the term is extended to refer to the human cognitive facility of creating and using language. Essential to both meanings is the in face-to-face communication would formally belong to the category of interactive media.
Interactive media are often designed by information designers Information design began as a subset of, or synonym for, graphic design[citation needed] and is often taught as part of graphic design courses. One of the first uses of the term was by the London graphic design consultancy Pentagram, who used the term in the 1970s to mean their graphic design, as distinct from product or other kinds of design.[. As all media they rely on communication. In the case of e.g. computer games A personal computer game is a game played on a personal computer, rather than on a video game console or arcade machine. Computer games have evolved from the simple graphics and gameplay of early titles like Spacewar!, to a wide range of more visually advanced titles this is visual The visual system is the part of the central nervous system which enables organisms to see. It interprets the information from visible light to build a representation of the world surrounding the body. The visual system accomplishes a number of complex tasks, including the reception of light, and the formation of monocular representations; the, acoustic Acoustics is the interdisciplinary science that deals with the study of sound, ultrasound and infrasound . A scientist who works in the field of acoustics is an acoustician. The application of acoustics in technology is called acoustical engineering. There is often much overlap and interaction between the interests of acousticians and acoustical, and haptic The word haptic, from the Greek ἁπτικός , means pertaining to the sense of touch and comes from the Greek verb ἅπτεσθαι haptesthai meaning to “contact” or “touch” communication between the user (player) and the game. In mobile telephony Most current mobile phones connect to a cellular network of base stations , which is in turn interconnected to the public switched telephone network (PSTN) (the exception is satellite phones), the communication happens between two people and is purely acoustic at the first glance. Yet, according to media theory the cultural implications of the medium have to be taken into account. Thus, aspects like constant availability, customization of the mobile phone and Short Message Service are also part of the interactive medium called mobile telephony. Media restrain from being translated to technological entities.
Terminology
Any form of interface between the end user Economics and commerce define an end-user as the person who uses a product. The end-user or consumer may differ from the person who purchases the product. For instance, a zookeeper, the customer, might purchase elephant food for an end-user: the elephant/audience An audience is a group of people who participate in a show or encounter a work of art, literature , theatre, music or academics in any medium. Audience members participate in different ways in different kinds of art; some events invite overt audience participation and others allowing only modest clapping and criticism and reception and the medium may be considered interactive. Interactive media is not limited to electronic media Electronic media is media that uses electronics or electromechanical energy for the end user to access the content. This is in contrast to static media (mainly print media), which are most often created electronically, but don't require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to or digital media. Board games A board game is a game in which counters or pieces that are placed on, removed from, or moved across a "board" . As do other form of entertainment, board games can represent nearly any subject, pop-up books, gamebooks At the end of a text section, the reader is usually presented with a choice of narrative branches that they may follow, with each option containing a reference to the number of the paragraph that should be read next if the option is chosen. The reader may eventually reach a concluding paragraph which will bring the narrative to an end. In most, flip books A flip book is a book with a series of pictures that vary gradually from one page to the next, so that when the pages are turned rapidly, the pictures appear to animate by simulating motion or some other change. Flip books are often illustrated books for children, but may also be geared towards adults and employ a series of photographs rather than and constellation wheels are all examples of printed Printing is a process for reproducing text and image, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing interactive media. Books with a simple table of contents A table of contents, usually headed simply "Contents," is a list of the parts of a book or document organized in the order in which the parts appear. The contents usually includes the titles or descriptions of the first-level headers, such as chapter titles in longer works, and often includes second-level or section titles within the or index An index is a list of words or phrases and associated pointers ('locators') to where useful material relating to that heading can be found in a document. In a traditional back-of-the-book index the headings will include names of people, places and events, and concepts selected by a person as being relevant and of interest to a possible reader of may be considered interactive due to the non-linear In mathematics, a nonlinear system is a system which is not linear, that is, a system which does not satisfy the superposition principle, or whose output is not proportional to its input. Less technically, a nonlinear system is any problem where the variable to be solved for cannot be written as a linear combination of independent components. A control mechanism in the medium, but are usually considered non-interactive since the majority of the user experience User experience design is a subset of the field of experience design which pertains to the creation of the architecture and interaction models which impact a user's perception of a device or system. The scope of the field is directed at affecting "all aspects of the user’s interaction with the product: how it is perceived, learned, and used is non-interactive sequential reading.
See also
- Coactive media
- Information theory Information theory is a branch of applied mathematics and electrical engineering involving the quantification of information. Historically, information theory was developed by Claude E. Shannon to find fundamental limits on compressing and reliably storing and communicating data. Since its inception it has broadened to find applications in many
- Immersive virtual reality Immersion is the state of consciousness where an immersant's awareness of physical self is diminished or lost by being surrounded in an engrossing total environment; often artificial. This state is frequently accompanied by spatial excess, intense focus, a distorted sense of time, and effortless action. The term is widely used to describe
- Interactive advertising Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups
- Mass media Mass media is a term used to denote a section of the media specifically designed to reach a very large audience such as the population of a nation state. It was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines, although mass media were present centuries before the term became common. The
- Media theory
- Multimedia Multimedia is media and content that uses a combination of different content forms. The term can be used as a noun or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which only use traditional forms of printed or hand-produced material. Multimedia includes a combination of text, audio,
- New media art New media art is an art genre that encompasses artworks created with new media technologies, including digital art, computer graphics, computer animation, virtual art, Internet art, interactive art technologies, computer robotics, and art as biotechnology. The term differentiates itself by its resulting cultural objects, which can be seen in
- User-generated content The rise of the Internet in the 1990s was accompanied by a new debate on free content that was played out through experimentation with all forms of content, including business material that had previously been charged at thousands of dollars per document. The continued, more vertiginous rise of the Internet this decade has also seen
- Interactive art Interactive art is a form of installation-based art that involves the spectator in some way. Some installations achieve this by letting the observer walk in, on, and around them. Works frequently feature computers and sensors to respond to motion, heat, meteorological changes or other types of input their makers programme them to respond to. Most
External links
Categories: Interactive Art | Media studies Categories: Mass media | Humanities | Social sciences | Subfields of political science | Interdisciplinary fields | Cultural studies | Multimodal interaction | New media | New media art
Emediawire (press release)
With the success of Jamati.com (Africa's Premiere Entertainment Portal), The Diaspora Interactive Media Corporation Team, which spearheaded the African ...
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